Type of client: Publication House
Type of work: Catalogue
In 1949, the Museum of Modern Art (MoMA) organized the “Prize Designs for Modern Furniture” to encourage the best of contemporary design by exhibiting the most notable examples in the furniture industry thereby stimulating production by manufacturers for the mass-produced market. Seven decades later, Global Design News and The Chicago Athenaeum: Museum of Architecture and Design are relaunching this historic event.
We were commissioned to design the catalogue of 2022 winners of the award but together a visual identity behind this publication for all Prize Designs Award promotion. Our purpose was to create a shorted lettering system to promote the award and its publication by keeping the first letters of each word. This way PD M F+L 22 were the main elements together with a grid system that was adjust in most of the applications. Final results were presented in the Exhibition of the PD winners in September 2022 in Athens, Greece.