Digital Tribes is a digital experience company that believes in the power of storytelling through technology. They transform moments into extraordinary experiences using immersive technologies such as augmented reality, virtual reality, holographic displays, and projection mapping. Their goal is to create engaging digital experiences that convey meaningful stories. We are committed to redesigning the logotype and visual identity of Digital Tribes.

The concept was to develop a “digital totem” that can easily transform and support the company’s services, including Brand Activation, Events Production, Experience Centers, and Content Production.

The power button, a common element in most digital devices, served as the foundational shape for our design. It was the basis for creating not only the official brand mark but also various other adaptations, drawing influence from Greek, Arabic, and North American traditional shapes and patterns.