Good Design Awards 2017
Visual Identity
Type of client: Cultural Institution – Award Program
Type of work: Visual Identity

Good Design Awards honor the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. The 2017 campaign featured mixed high contrast typefaces with variant size and weight as a means for the awards’ bold and distinctive character to stand out. Blended circles were used as design elements in relation to the award’s logo and to signify the program’s rising trend throughout the years since its very first original conception in the 1950s.


Identity was deployed in all promotional materials, the annual catalogue and online applications.