Octapus Ltd.
Visual Identity
Type of client: Exhibition Organizer
Type of work: Visual Identity

Octapus Ltd. is an exhibition company providing organising and exhibition services worldwide. From equipment rental to total exhibition design and construction, Octapus is a key player when it comes to making the exhibition presence of a business, exceptional. We were asked to design the company’s visual identity to highlight its services, benefits and achievements throughout its 15 years of experience.


We have created a new optical alphabet fo the company communication image. The old logotype remained and was combined with new graphic elements, shapes and colours in order not only to justify company’s global experience in exhibition services  but also to emphasise words as “Exhibition” and “Project”. Folders and business cards, spiral note books, corporate brochure and some digital installations were some of the visual identity applications.