Type of client: Organization
Type of work: Logotype
We designed the logotype for Prize Designs for Modern Furniture+Lighting. In 1949, the Museum of Modern Art (MoMA) organized the “Prize Designs for Modern Furniture” to encourage the best of contemporary design by exhibiting the most notable examples in the furniture industry thereby stimulating production by manufacturers for the mass-produced market.
Seven decades later, Global Design News and The Chicago Athenaeum: Museum of Architecture and Design are relaunching this historic event.
Curated by Edgar Kaufmann, Jr., Prize Designs for Modern Furniture opened in 1950 at MoMA in New York.
The idea of the competition was to draw the attention of technicians and designers from all over the world to produce new and fresh ideas leading to the manufacture and wide distribution of a new type of furniture for today’s new homes.
The design behind the logotype was to create a form that could combine the “shape” of light projecting from a chair in a minimalist way.